In today’s world, we are dominated by screens and digital media, and it may seem counterintuitive to talk about the power of print. But the truth is, print media still holds a unique and valuable place in the marketing mix. Here’s our thoughts on why print is still relevant in 2024.
- Tangibility: It’s hard to deny the fact that there is something undeniably powerful about holding a physical piece of marketing collateral in your hands. People crave offline experiences more and more in our digital world and we especially love the tactile experience of it all and feel that this alone, will ensure the message will stick in people's minds, long after they've scrolled past yet another digital ad on their social media feed.
- Credibility: Print has and continues to hold a certain weight and authority. It’s fair to say that people tend to trust information presented in print more than online content. From our own experience in the industry, a beautifully designed brochure or magazine can really elevate your brand’s perceived value and offer a layer of luxury to the brand.
- Complimentary To Online: We see print as a solution that works hand-in-hand with our digital age. Rather than see one as a rival, consider them more of a partner. Print can still look to drive traffic to your website with a call to action that takes you to an online experience, extending the life of your print materials further. This additional layer of engagements takes the user beyond the traditional, static forms of print.
- Targeting: Digital marketing offers you a broad reach all over the world, but equally, print allows for highly targeted campaigns. This can be everything from a local business distributing flyers in specific neighbourhoods to reach their ideal customers right through to bound documents and high-end coffee table books and brochures targeted at Ultra-High Net Worth (UHNW) individuals looking to make a purchase or investment.
As an agency that offers design for print, we understand the importance of working with the right printers. That’s why we prioritise working with accredited printers who adhere to strict industry standards.
By using an accredited printer, we can ensure quality, consistency, and reliability in the printing process. When choosing a printer, we always look for certifications like ISO 9001 (quality management) and ISO 14001 (environmental management).
Sustainability is also a crucial factor. As a team we believe in minimising our environmental impact and encouraging our clients to do the same. Many printers offer eco-friendly options, such as using recycled paper and even vegetable-based inks. This allows us to produce printed material that not only looks great but also aligns with our business and clients' values.
If you are looking to combine beautiful, slick, digital design with impactful, sustainable print material, let's work together, come up with some great ideas and create a lasting impression.
Below are just a couple of examples of hand made, high end printed material which have added touches of foil blocking on linen and heat debossing on real leather.
