Stretch the Season campaign
Jersey – The curiously exotic island that is close to home. Jersey is known for its beaches, cliffside walking trails, inland valleys and historic castles to pretty much a destination which packs a punch and has something for everyone.
Jersey – The curiously exotic island that is close to home. Jersey is known for its beaches, cliffside walking trails, inland valleys and historic castles to pretty much a destination which packs a punch and has something for everyone.
We were naturally delighted to be recommended to Visit Jersey to help with a quick turnaround yet vitally important project targeting their B2B partners.
The team at Visit Jersey reached out to us to help update their campaign launch presentation for the upcoming Autumn 2023 with the objective to generate late bookings for their local on island partners by encouraging visitors to Jersey during September and October, thus trying to stretch the season (the campaign message).
Due to the great success of the previous years’ Curiously Brit…(ish) campaign, it was felt that this could run for another year… which started the ball rolling.
Animated Presentation
HTML Email
We took the time to fully research their audience, current marketing collateral, brand guidelines and the previous Curiously Brit(ish) campaign in order to deliver the right message for this years’ presentation.
Working closely with their in-house Brand and Campaign Manager, we created an animated presentation incorporating integrated video clips with emphasis on specific data changes, trends and pertinent messaging which gave it the right meaningful and statistical impact on how well the previous campaign had been received and the positive impact it had to the Jersey economy and tourism partners on island. Showcasing what they’ve achieved with their marketing campaign, where they can help both on and off-island destination marketeers, naturally trying to draw on this to keep the momentum going this year too and driving continued engagement.
An HTML email was designed and built which was sent out to their 3000+ partners with links through to the animation.
“It was a pleasure to support Visit Jersey with this fast-paced project, helping bring their Autumn campaign to life with a presentation that was clear, impactful, and built to inspire continued partner engagement.”
Dan
Digital Project Manager
An HTML email was designed and built which was sent out to their 3000+ partners with links through to the animation.
“It was a pleasure to support Visit Jersey with this fast-paced project, helping bring their Autumn campaign to life with a presentation that was clear, impactful, and built to inspire continued partner engagement.”
Dan
Digital Project Manager
